Counterpart Ventures is a life cycle venture capital firm, focused on investing in authentic relationships and built on implicit trust with our founders.
We embrace an innovative and flexible funding model which creatively aligns with the needs of our portfolio companies. We help build companies by providing meaningful access to real customers and strategic partnerships.
We invest in B2B SaaS, mobility and marketplace technologies which target nontrivial problems or fill missing gaps in large markets. We don’t require social proof by blindly following other investors, when we have conviction we are all in.
Today’s VC landscape is increasingly divided by micro and mega funds. Counterpart Ventures is uniquely positioned to price and lead rounds where others cannot or simply will not.
Counterpart: one of two, corresponding to another, part of something bigger.
We aspire to be the “first call of founders”, obsessive in working alongside them and maniacal when the chips are down. The two words within our name reflect our code and responsibility:
Counter: meaning contrarian in nature and choosing to create our own style.
Part: knowing that we are joined at the hip with our partners.
Our thoughtful logo is indicative of the event in which two parts come together, joined by a + symbol to emphasize positivity and progression.
We believe in the importance of telling stories with everything we do.
We enjoy telling stories just as much as we do creating them. The actions we take, which represent us as a whole and not an individual, will determine how we are remembered in years to come. Therefore, as a group all members of the team play an integral role in creating memorable stories.
It is the founders we work with, those who share our values, who begin the stories. We only help them along their way. When we sit down with a founder we introduce Counterpart and what our vision is, then ask to hear the founder’s story. In doing so, we search for what we call the weird factor, what makes you so unique and perhaps why others don’t believe in you. We like founders with a little bit of weird and believe it is the foundation for a great story.
Just win baby. We exert passion and demand excellence in everything we do. We deliver with unwavering conviction.
Show grit and determination. When the front door is closed, go in through the window.
We aren't always right and believe it is good practice to acknowledge when we're not. We believe in teamwork above all else and don't take ourselves too seriously.
There is no substitute for hard work or elevator to the top. Everyone must walk across the coals at some point in their life.
We don’t sit on the fence. We believe that brutal, honest feedback is the best kind of feedback.
VC is a human business. Earn respect and build trust with your peers.
The same people you will meet 12 months from now. Authenticity worked for George Costanza so it can work for us too.